White paper research and writing service

White Papers are designed to raise the profile of an organisation - whether in industry, commerce, government or the charitable sector - by promoting its knowledge on specialist topics, thereby enhancing its credibility and positioning it above that of the competition. Usually between 2,000 and 5,000 words, White Papers are an excellent way for companies, government and industry organisations to promote their values, industry knowledge or technical expertise. They provide the opportunity to promote the benefits of using a specific technology, product or service, or expounding a viewpoint on a subject that is highly relevant to the industry and will generate considerable debate. Sometimes they may even be a study of a particular country. White Papers are an excellent way for companies and individuals to position themselves as opinion/thought leaders and the fact that these papers are written by an independent source gives them added credibility.

The effectiveness of a White Paper depends first and foremost on the relevance of the topic. It also depends on its readability and the speed at which ideas are communicated. The key questions a White Paper should address are:

• What are the questions to be answered or problem to be solved?
  
• What solutions are available?
  
• Which solution is best and why?

A White Paper could be based on original research, which may include surveys and interviews, a case study, or even a corporate event. Our knowledge of industry sectors means we can undertake this research quickly and efficiently and our London-based office is well positioned to deal with all UK and European enquiries. For examples of White Papers go to the following links:

• New-ideas-for-new-times.pdf
• Market-in-trust.pdf
• Fostering-innovation-in-large-organisations.pdf (2.5MB)
• shareholder-value-essay.pdf

Seminars or roundtables may also be hosted to position a company more strategically and strengthen the impact of the issues raised within a White Paper. They can also raise a company's visibility to attract new clients and investors.