Case Study
Brands2Life

The Background

Brands2life is a vibrant, award winning, London PR Agency. I first met and worked for the two Co-Founders Giles Fraser and Sarah Scales when they were with Hill and Knowlton and subsequently, after they established their own very successful Agency nine years ago, have worked with them ever since.

Our Approach

The work we do varies greatly from such things as:- 

• Training their Graduate Trainees and Account Executives in Presentation Skills,
• Rehearsing competitive team pitches for new business;
• Working on Communication and Presentation with their clients
• Rehearsing client Conference speeches.

The aim is always to give the trainees the skills, techniques, practise and confidence to enable them to do themselves justice in a wide range of circumstances. The pace is so fast, the energy high and the ideas so creative that the delivery needs to do justice to the individuality of each trainee whilst also reflecting the quality of the brand image.

So much to do with good communication is to do with perception, which is why we film all the work, thus giving us the luxury of replaying and analysing the performances, so that the strengths can be identified and enhanced and any distractions, such as fading tone, lack of vocal variety and loss of immediacy, addressed.

Results

The sessions are lively and enthusiastic, the trainees enthusiastic and responsive and the improvement immediate, effective and evident. All trainees receive their own DVD and Pack of Guidance Notes followed by an individual feedback report a few days later encapsulating everything that has been discussed and explored.

Giles Fraser, Co-Founder at Brands2Life, words reflect the value that Susan adds to their business: 

"We have used Susan for presentation training for virtually all our staff over the past ten years. She has never failed to improve someone's presentation skills and has always been exceptional value."